1958 Dodgers First Series in L.A. Program & Artist’t Conception Of Chavez Ravine Vintage Photo Danny Goodman Collection

1958 Dodgers First Series in L.A. Program & Artist’t Conception Of Chavez Ravine Vintage Photo Danny Goodman Collection

Danny Goodman was a pioneer in the truest sense. The man who spearheaded the promotion of the Dodgers when they moved out west, Goodman is credited with inventing the sports souvenir marketing industry. Spending his adolescence and entire adult life in the concessions business, Goodman was a natural to run the Dodgers marketing staff since he worked for several Major League teams before joining the Dodgers staff. His official title was Vice President and Director of Advertising and Promotion. It was Goodman who developed the Dodgers’ bobbin’ head giveaway promotion. The executive was also one of Walter O’Malley’s first hires when he moved the team to Los Angeles. Because Goodman was a marketing dynamo, he rubbed elbows with many sports icons. Offered for the first time are a number of Goodman’s treasured keepsakes from his long career with the Dodgers. AMI has the honor of offering some of Goodman’s personal mementos such as a Ty Cobb handwritten letter, autographed bats signed to Goodman or his son Joe, game-used bats from Dodger greats and other assorted photos. Away from the field, Goodman also organized almost 200 roasts of celebrities. Even Goodman was roasted a few times. Although he preferred a low-key approach, Goodman developed key connections through his years of service to the Dodgers. Enshrined in the Southern California Jewish Hall of Fame, Goodman was a fixture with the Dodgers and left an indelible mark on the franchise. This Dodgers program celebrates their opening season series against the San Francisco Giants in 1958. Both team’s rosters are included on the inside lineup page. This beauty rates NM with some handling wear on the lower half. Also includedis a publicity 8 x 10 photo entitled “Artist’s Conception of New Dodger Stadium at Chavez Ravine.”