1962 Dodger Stadium First Season Program, Photo, Postcard

Danny Goodman was a pioneer in the truest sense. The man who spearheaded the promotion of the Dodgers when they moved out west, Goodman is credited with inventing the sports souvenir marketing industry.
Spending his adolescence and entire adult life in the concessions business, Goodman was a natural to run the Dodgers marketing staff since he worked for several Major League teams before joining the Dodgers staff. His official title was Vice President and Director of Advertising and Promotion. It was Goodman who developed the Dodgers’ bobbin’ head giveaway promotion. The executive was also one of Walter O’Malley’s first hires when he moved the team to Los Angeles.
Because Goodman was a marketing dynamo, he rubbed elbows with many sports icons. Offered for the first time are a number of Goodman’s treasured keepsakes from his long career with the Dodgers. AMI has the honor of offering some of Goodman’s personal mementos such as a Ty Cobb handwritten letter, autographed bats signed to Goodman or his son Joe, game-used bats from Dodger greats and other assorted photos.
Away from the field, Goodman also organized almost 200 roasts of celebrities. Even Goodman was roasted a few times.
Although he preferred a low-key approach, Goodman developed key connections through his years of service to the Dodgers. Enshrined in the Southern California Jewish Hall of Fame, Goodman was a fixture with the Dodgers and left an indelible mark on the franchise.
We have reference photos on-line of Goodman working for the Dodgers. They are not part of the listing. 

After years of waiting, Dodger Stadium was opened in 1962. When the Dodgers moved to L.A., they played at the Coliseum. But in early 1962, Chavez Ravine was unveiled. This NM program was used in the opening season. It wasn’t from the first game though. The publication is NM with some corner wear. Two other mementos will be awarded to the top bidder: 1962 team photo with facsimile autographs on back and postcard of Dodger Stadium (8 3/4" x 5").

1962,Bat,Game-Used,Major League,Photo,Presidential,Program,Signed,Stadium  Danny Goodman,Ty Cobb

Auction End: 01-May-09  Post Views: 3814

25  Price; $0.00 – $0.00