Gone With the Wind (MGM, 1939). Oilette Set (4) (18″ X 19″). MGM first released “Gone With The Wind” in a road show format in 1939, playing the film in just a few theaters across the country. Among the promotional material used at the theaters during this early release were these wonderful “oilettes.” Each “oilette” resembles an oil painting of the various stars, done by famed artist Armando Seguso, complete with a simulated frame. What is an Oilette? It is a term used by Raphael Tuck and Sons of England to refer to a particular style of postcard production. The oilettes often looked like oil painting, with noticeable brush strokes. This popular style of artwork was picked up by the Studio’s. They would then also commission some of the great artists of the time to create their own Oilettes.
So where original posters are going for $10,000 and up, we can see how the value of these originals would fetch quite a bit more. Racking up big time points for its rarity and collectibility, these four beautiful original Seguso’s, also scores high due to the award winning popularity of the film Gone with the Wind.
Armando Seguso-He immigrated to the United States with his family at the age of four and received his early education in Wilkes-Barre, Pennsylvania. A talent for the violin launched him into a career as a musician and after earning fame at the age seventeen for a waltz composition Dream of Mother, Seguso came to New York four years later to study painting at the National Academy of Design, which he financed by playing violin in a cabaret – a job which ended when he barely escaped a bullet in a fracas. He switched to less lucrative, somewhat safer jobs, playing in vaudeville and movie pit
The four stars featured here are Clark Gable, Vivian Leigh, Leslie Howard and Olivia DeHavilland. These pieces are exceedingly rare and to our knowledge, only one other set (that was nowhere near the condition of this set) has ever been offered for sale. This set is pristine and appears to have never been used. Also accompanying this set is an original program which features colored photos of the various “oilettes” and the original cardboard mailer the set was originally shipped in.
These are guaranteed the original 1939 set and not the similar set issued with the re-release in 1968. Near Mint in original mailing box.